Safety Works Strengthens Sales and Marketing Leadership Team

Safety Works News January 19, 2017
Bill Verzole
Bill Verzole

LATHAM, NY — Retail safety leader, Safety Works, Inc., announces developments in its leadership team, designed to accelerate growth and marketing penetration. Hardware industry veteran Bill Verzole has been hired as Sales Manager, leading the Sales team and key account development efforts. Mr. Verzole comes to Safety Works, following a successful career with Blount Inc., a market leader in outdoor power equipment.


During his 30-year tenure with Blount, Mr. Verzole advanced through numerous sales positions–most recently as their North American Consumer Group Sales Manager. Throughout his career, Mr. Verzole has built strong relationships with a wide range of leading retailers. “Bill has the perfect blend of experience and customer understanding needed to further build the sales of Safety Works products for our retail partners,” said Robin Roberts, PIP’s Senior VP of Sales. Mr. Verzole holds a Bachelor of Arts from Siena College, as well as an MBA, with a concentration in Marketing, from Russell Sage College in Albany, NY.




Safety Works, Inc, is a wholly-owned subsidiary of Protective Industrial Products, Inc. (PIP), that serves the retail do-it-yourself (DIY) and independent contractor market for safety products. The company’s brand – SAFETY WORKS® – features premium offerings in respirators, hard hats, fall protection, hearing protection, work gloves, safety eyewear and protective garments. SAFETY WORKS, with the full backing of Protective Industrial Products, Inc., is the first full-line glove, garment and safety products company in the North American retail market. SAFETY WORKS products are currently being offered in more than 10,000 storefronts and are being used by millions of North American consumers.

Protective Industrial Products Inc. has been an independently owned supplier of General Safety Products to industrial distribution for more than 30 years. PIP constantly strives to build their product line with the value proposition of quality, integrity and safety. PIP products have been designed and rigorously tested with the utmost safety in mind. PIP’s strategy is a simple one – They have built their business in a way that is based on assisting customers of any type grow their PPE sales through a solutions-based approach. PIP is focused on Bringing the Best of the World to You®

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